Our Mission

Our mission is to help departments build sustainable readiness systems that support the long-term health, performance, and resilience of tactical professionals.

Through expert human performance guidance and structured, data-informed support, we bring training, recovery, nutrition, sleep, and readiness into one integrated approach — built around the realities of first responder work.

In partnership with CoachMePlus, we create consistent structure and visibility that helps individuals stay strong and prepared while helping organizations strengthen operational readiness over time.

We are committed to supporting departments with practical, evidence-based strategies that reduce preventable injuries, improve durability, and extend career and life longevity.

Because readiness isn’t built through short-term initiatives — it’s built through systems designed to support people over entire careers.

Two women in military-style camouflage uniforms and tactical vests perform pull-ups in a gym.

Serving Those Who Serve Us

About FrontLine Human Performance: FrontLine Human Performance provides integrated strength, conditioning, recovery, nutrition, and readiness systems tailored for tactical professionals. Founded by high-performance coach Ben Jacobs, FLHP offers holistic, department-wide solutions that improve health, wellness, and operational preparedness for fire, police, and EMS agencies. Through education, coaching, and readiness-focused support, FLHP equips departments with the tools and knowledge needed to strengthen their people and protect those who serve every day.

“At FrontLine Human Performance, my goal is to give first responders the same level of structured, science-driven support that elite athletes receive,” said Jacobs. “Fire, police, and EMS communities navigate stressors that most people never see. Partnering with CoachMePlus finally gives departments a unified system that connects training, recovery, nutrition, and readiness data in a way that is both usable and actionable.”

About CoachMePlus: CoachMePlus delivers performance optimization technology to professional sports teams, military units, first responder agencies, and industrial organizations. The platform provides secure, scalable tools for tracking training, wellness, readiness, and recovery across high-demand environments. CoachMePlus supports thousands of users worldwide and equips coaches, trainers, and operators with data-driven insights that improve outcomes, reduce risk, and support organizational readiness.

Firefighters combat a house fire, with flames and smoke engulfing the house in the background, while one firefighter in the foreground sprays water from a hose.
A police officer aiming a gun in a tense stance inside an industrial or warehouse setting, with a police car with flashing lights in the background.
Two emergency medical services personnel assist a wounded man with a head injury, delivering oxygen via a mask in front of an ambulance.

Founder; Ben Jacobs

  • Ben brings more than 15 years of experience serving athletes at IMG Academies, the University of North Texas, the University of Louisiana Monroe, and Western Carolina University, including leadership roles in sports performance and nutrition. He has worked with Olympic, NFL, MLB, and collegiate athletes across men’s and women’s sports. In recent years, he has focused on understanding the demands placed on tactical professionals and building practical systems that help them perform at a high level while protecting long-term health.

  • Assistant Sports Performance Coach IMG Academies (2011-2013)

  • Assistant Sports Performance Coach University of North Texas (2013-2015)

  • Assistant Director of Sports Performance University of Louisiana Monroe (2015-2016)

  • Director of Sports Performance and Nutrition University of Louisiana Monroe (2016-2021)

  • Director of Sports Performance and Nutrition Western Carolina University (2021-2023)

  • Successfully grew performance programs from minimal funding to sustainable, high-impact operations. 

  • Certified Nutritionist.

  • Developed high functioning cultures built on accountability, mentorship, and discipline.

  • Delivered elite-level results despite working with limited resources. 

  • Built lasting relationships with athletes, providing mentorship beyond training. 

  • Worked with Olympic, NFL, and MLB athletes.

  • Developed elite level collegiate athletes in both male and female sports.

  • Developed creative problem-solving skills by maximizing efficiency and logistics at smaller universities, excelling in doing more with less.